Top 5 Logo Design Companies in the World
Find the best logo design company or logo designers for your project. Top logo design services in San Francisco, NYC, London, Los Angeles.
List of the World’s Best Logo Design Firms — 2021 Reviews
Last updated January 2, 2021
Logos are all around us. They are so intertwined into our lives that we are not always aware of either their prevalence or importance. Logos are what we buy, what we use, what we wear, and what we consume. But logos are far from being a simple picture or graphic — they are much more.
Put, logos are the visual representation of a brand. When we see a familiar brand's logo — maybe for a product or service we actually use and consume or for one we are merely aware of — we have both a subconscious and a conscious emotional reaction. Every logo visually represents a larger brand identity. A good logo communicates a familiarity with the brand identity and familiarizes the brand more intimately.
For all these reasons, logo designers and professional logo design agencies are important pillars of the business world. Any company — regardless of their industry — is almost guaranteed to need logo design services. Creating a professional logo helps set a new business apart and ensure it will have a unique identity from the outset. Some companies might start with one logo, rebrand, and create another, but most of the time, the initial logo creation will visually define their company for years to come. Therefore, for all businesses and brands, either just starting up or undergoing a rebrand, professional logo design services are essential.
Below is a list of the top five professional logo design companies. While some of these firms specialize in logo creation for particular industries, they all share impressive portfolios, excellent standards, and impeccable skills. Check them out for yourself!
Top Logo Design Agencies — January 2021 Ratings
Branding and UX design agency — San Francisco, CA
Clay is a full-service UX/UI design and branding firm based in the technology industry's beating heart, San Francisco. Clay specializes in custom logo design services for tech companies and digital products alike. You can check out their impressive body of work and see the laundry list of tech company clients they have provided creative services for — names like Google, Facebook, and Slack, among others. Given the importance of technological interfaces and digital products to business today, Clay’s skill set oriented toward the technology industry is vital. With both UX/UI design and comprehensive branding expertise, Clay can integrate new logos into the systemic, digital, information architecture of new brands. All of this informs how Clay develops brands, and their excellent track record proves it. No one is more adept at developing logos in today’s digitally-driven market than Clay creatively.
2. Red Antler
Digital branding and creative agency — Brooklyn, NY
Brooklyn’s Red Antler is a modern, hip, full-service branding firm. They specialize in creative logo design directly for consumer products. This means that their logo designs largely end up on bottles, boxes, bags, books, and other tangible, non-digital products. This particular type of logo creation necessitates artistic creativity and a knack for understanding how products look in the real world. If you look at Red Antler’s work on the bottled coffee Jot, you can feel their style and approach. The logo is simple, elicits a splash of coffee and a rabbit at the same time. It’s white on a black backdrop of a coffee bottle — perfectly utilizing the modern, minimalistic design. The logo is not only creative and slick but perfectly designed for a glass bottle. This precision to detail on consumer products sets Red Antler apart from other firms.
Global brand design firm — San Francisco, NYC, London & Zurich
Moving Brands is a truly global brand and logo design company. Priding themselves on working with a sizable and diverse portfolio of clients since the agency was founded in 1998, Moving Brands has become a highly in-demand creative agency, especially for global technology brands. Seven of the ten most valuable companies in the world have worked with Moving Brands on creatively developing brands and logos. Moving Brands has also worked with many global brands and companies from their startup days and seen their brand growth and development all the way through. This has earned them the respect of VC’s and investors across industries, especially the technology world. Moving Brands is also socially conscious — they refuse to work with any company that they believe “creates victims,” including those involved in “arms, tobacco, intensive farming, unhealthy and toxic products, and wasteful manufacturing.”
The biggest independent branding firm — NYC, Austin, London & Berlin
Pentagram is an iconic design firm and consultancy. One of the industry’s most well-respected brand and logo development agencies, Pentagram, is unique for two major reasons. For one, the firm works across all industries and has an impressively large portfolio. Transportation, entertainment, and even civic projects — as well as digital and non-digital products — have all at some point come under the direction of a Pentagram designer (or team!). Pentagram’s incredible and creative logo design and brand design are also long-standing successful due to its unique structure. Twenty four main partners are both the owners of the business and the work creators and act as the direct and main contact for each project a given designer/owner oversees. This provides intimacy, conviction, and passion for the design that other firms cannot claim to share. Spanning across continents and industries, Pentagram’s professionalism, depth, and reach are truly unmatched.
A branding agency — NYC, LA, San Francisco, London, Dubai, Shanghai, & Tokyo
“Simplicity always wins” is the motto the experienced branding agency Siegel + Gale lives by. For years, they’ve worked with major companies across industries to develop world-class logos and brands. Siegel + Gale’s commitment to unleashing a brand's essence through its simplicity has had impressive results — especially in the retail and pharmaceutical industries. Working with Allstate, CVS Health, and Aetna, their brands and logos have become the working models of modern healthcare-related design. Their branding for NYC’s most major hospital Mt. Sinai, embodies their work's thrust — simple, colorful, lined mountains now a recognizable logo across New York City and beyond. Siegel + Gale brings simplistic creative logo development to complex industries — this makes them a world-class firm.
Those who start a business or service know they need a logo, but they still have some outstanding questions about logos and the process of logo development. So before you contact any of the excellent firms above and inquire about their creative logo design services, make sure you’re as in the know as possible and read over the frequently asked questions below.
Frequently Asked Questions
A list of common questions about logo design services and logo design agencies.
Why do I need a logo for my business?
Logos are important for businesses for various reasons — but let’s take a look at four key factors.
First impressions. When someone sees a logo, they consciously or subconsciously make a judgment about the product or service. If a logo is skillfully developed, it should elicit a positive or intrigued response in those who see it. If a first impression catches the eye through a logo, there is a good chance that the person who sees it will try and further investigate the product or service. On its own, the logo functions almost like a self-propelling advertisement and can bring in new customers.
Brand communication. While a positive first impression is crucial, logos are also meant to communicate brands. The logo is the basic visual representation of a brand’s identity. For a brand like Apple, it’s the iconic logo — an apple with a bite out of it — does wonders at communicating the overall brand's essence and identity. It communicates sleek simplicity, ease of use, friendliness, and artistic sensibility. A great logo speaks much louder than words. Similarly, if a brand has a negative connotation, a new logo can help reconfigure and recommend the brand's meaning.
Loyalty and familiarity. Regardless of the service or product, any business's goal should be creating a loyal and growing customer base. Logos help in the service of this goal. Firstly, they create consistency and familiarity with your product or service by acting as a conduit to the brand. Therefore, customers and those who see the logo develop a key familiarity with the brand itself through the logo. Further, for those who do develop loyalty to a brand, the logo plays a role in it — a consumer, for example, will have an emotional attachment to the Google logo as it immediately conjures a sense of legitimacy and the ability to provide what it is you’re using it for.
Professionalism. A great logo communicates professionalism. It suggests that the business in question is legitimate and will follow through with what it says it will do. Providing that confidence and professionalism is important as it makes those potential customers more willing to go with your product or service than, say, one with a poorly done logo.
What are the five characteristics of a good logo?
It’s important to remember that as the times change, so does the answer to this question. What was considered a great logo in the 1970s or 1980s might come across as cheesy or out of touch, given today’s trends. There’s also another issue that pops up over time — every year, new and changing platforms force designers to reimagine how logos are created. The ever-changing nature of digital platforms is a testament to this. But if a logo is designed by solely considering changing or platform developments, the timelessness and potential longevity and stamina of the logo goes out the window. Plenty of excellent logos have managed to withstand age and the social changes which come with it. Taking these factors into account, there are five clear characteristics of an excellent, timeless logo.
- Simple. Any good logo designer knows that less is more. Consider the iconic logos — Apple, Nike, Coca-Cola. All of these logos embrace the simplicity of color palette, negative space, a singular shape, or typography. The average person reacts with comfort and relaxation to simple shapes and patterns more than complex and indecipherable ones.
- Unique. A logo is only as good as it can demonstrate differences. Your logo is the expression of what makes your company, business, and brand different from other companies or organizations. A few key elements of a logo can express this uniqueness. For example, in the case of Starbucks, the logo is a bit complex looking. But the green and white color palette has overridden the shape of the logo to become the defining, unique feature.
- Flexible. Flexible logos can adapt to different platforms and mediums with ease. A billboard, a website, a digital platform, social networks, and even a consumer product (if necessary). The more flexible the logo, the more widely it can be used. A creative logo designer will keep this in mind when creating the logo.
- Communicative. Ultimately logos communicate a brand’s identity. The brand identity is the intimate and emotionally resonating dimension of the brand — it is meant to connect with those who see it and consume or use the product or service. If the brand communicates a relaxed and youthful nature, the logo should communicate these elements in the design.
- Longevity. It’s not always easy knowing what type of logo will remain popular and what won't. But a critical characteristic of a good logo is defying time-sensitive trends. While what becomes timeless is a bit of luck, a good approach is when logo designers focus on the fundamentals of logo design instead of mimicking what other brands are doing.
Why should I hire a professional to design my logo?
A logo may, as a final product, look like something anyone can create. But nothing could be further from the truth. The reality is that the logo design process is complex and can only be done well by an individual or team with a professional background and years of experience. There are several reasons why this is the case.
For one, professionals are paid to be knowledgeable. In the logo design process, this is immensely important. Designers are always tasked with understanding the ins and outs of not only your brand identity, but the industry your brand will work within. The logo designer or logo design team must understand how logos succeed or fail within the particular industry they design a logo for. In the same vein, they must be intimately familiar with the brand identity the logo will be designed for. Therefore a professional has the experience and resources to familiarize themselves with your brand and turns the idea into a graphic and visual representation.
Technical skill and know-how is another important reason to go with a professional logo design agency. For one, professional designers use state of the art software. Such tools' precision creates final logo designs that are worlds apart in terms of detailed quality from what an amateur designer would use. Details are what make or break the overall quality of a logo. Further, in the same vein, professional logo designers understand formatting issues and the multiple formats a company will surely need their logos in. For example, professionals provide their clients with renderings of the logo in vector graphics and raster graphics. No matter what type of medium the logo is needed, it looks both sharp and professional.
If you don’t hire a professional, you run the risk of wasting time and resources on a subpar result. It is always better to start the logo design process and finish it with a professional designer or design team. That way, there’s no second-guessing one of the most important brand development steps — logo design.
What exactly does a logo designer do?
A logo designer or logo design team oversees what is called the logo design process. This is the creative process of bringing to life the visual representation of a brand in a logo. While a logo may look like something simple, the reality is, there is a lot that a designer or design team must do when making a logo. There are four major steps.
Research: This step has two distinct parts. The first involves getting to know the company's ins and outs that the logo will be developed for. This includes a comprehensive survey of the company to understand the desired brand identity and the ins and outs of the company culture and industry in which it works. The second step of research involves industry research. The team or individual developing and creating the logo must understand the industry it is developing a logo for. Knowing competitors and understanding how their logos look helps inform the larger process of logo design.
Initial designs: After doing as much research as is necessary, design development begins. This is the creative stage where the designer takes what is understood about your brand identity, business, and industry and the conditions of the market and primary platforms and develops logo designs. Sometimes this particular stage can happen in a few different steps. Very early and rough simple concepts can be shared with a client before they are developed upon. For example, if a bakery is being developed, maybe at this stage, the designer may determine whether or not the graphic of a cake or a pie will be used before continuing. The next step is still within the initial design phase but may consist of only versions of a pie image. Determining how many steps here rests on client-designer communication and what type of process has been agreed upon from the onset.
Revisions: After initial designs are shared with the client — usually a few different ideas — it's time for revisions. This process is sometimes the longest as many different revisions can happen, and the scale can be small or large, depending on how many initial designs are being considered. Sometimes, clients like two or three different logos out of 5 or 6 possibilities, and a designer will develop one or two different designs to be ultimately decided upon. This stage of the process really depends on the nature of the project in question. But it is ultimately up to the logo designer to create more realistic, near finished logos at this particular stage.
Finalization & Submission: Now, the drafts are coming to their final stage. Finishing touches are put on the logos and clients are making formal approvals on finished versions. When all is said and done, the final logos are put on to all necessary file types — JPG, PNG, EPS, or others — and ready to be used. This part of the process might be one step in the larger branding or rebranding process, or the logo may be all a client is looking for.
How do I choose the right logo designer for my business?
If you do a simple Google search, what you’ll quickly realize is there are tons and tons of logo design firms out there competing for your business. And an endless array of them. The first thing you can do is narrow down your search by contacting one of the five excellent logo design companies listed above. But if you need to expand your search for whatever reason, there are a few easy and simple steps you can take.
Start by looking at logos for large and small businesses that you like. Think about the ones that you like or have elements that catch your eye. Please make a list of those logos and then research and find out which designer or logo design firm was responsible for making it. Reach out to one or a couple of design firms and organize a consultation meeting with them.
Before you go to that meeting, you need to bring a few things — what exactly your budget and timeline restrictions are. You also need to come ready to determine a few things about the creative agency you’ll potentially be working with. Ask to see their portfolio and ask them to provide contact information for previous clients. You want to discuss what you see in the portfolio, have one of their lead designers explain their process. See how they react to your budgetary and timeline needs. Then contact their previous clients and see how they were as a firm to work with in terms of responsibility, timing, and communication quality.
Repeat this process with a few logo design agencies and see which one seems like the right fit for your resources and vision. The process may take a little longer than you’d have liked, but it's worth it — the investment may be one of the most important your business will ever make. It’s better to make sure you find the right agency than the first agency!
Why does a custom-designed logo cost so much?
Let’s just cut to the chase — in the world of design, there’s a motto one should live by — “good design is never cheap, and cheap design is never good.” This doesn’t mean that when you’re looking to have a logo designed, you should feel like you’re getting ripped off — of course not. But when you start looking for quality, professional, creative logo design, you need to be prepared for some investment. Logos can cost anywhere from something ultra-simple for a few hundred dollars to something much more complex and elaborate for $1,000 or more.
The real determining factors on price are — which firm you’re working with, the complexity of the logo, and whether it’s part of a larger branding process or not. However, regardless, when working with experienced and professional designers, you’re going to have to invest a little. The price per hour for a designer varies, but the high quality of professionalism and modern technologies and techniques used by quality designers attract high wages. Further, the number of revisions and quality of initial versions determine the number of hours spent on the project. All of this adds up and quickly!
Thanks for reading!
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