Hiring the Right Web Design Agency

Find the best web design firm for your website project. A detailed guide on how to select a top web design company.

Photo by Headway on Unsplash

So, you run your own company. Like any other savvy entrepreneur working in today’s business climate, you know the importance of having an internet presence. But the world wide web is a harsh environment full of cutthroat competition — most businesses invest as many resources as they can to create world-class websites with pristine web design. If your goal is to attract website visitors, convert them into customers, and ultimately see your business grow, then a simple site with a basic web design just won’t do. You need the help of a professional web designer or web design firm.

At first, all of this might sound intimidating. You know you need a website, but you’re not sure where to start. The good news is the market is ultimately in your favor. The endless demand for top-tier websites has helped nurture the emergence of a number of world-class web design companies. These professional web design agencies are pillars in this ever-growing and ever-expanding market. But before you start sending emails and picking up the phone to call one of these firms, you need to ask yourself a few questions and make a few lists. We’ve done the dirty work, and provided a step-by-step guide to help you pick the web designer or web design agency that’s right for you.

It’s hard to hire someone to do something if you don’t know what you want. Before getting in touch with web designers, develop a list of what exactly you want your site to do. This way when you contact potential web design firms, you’ll be able to clearly articulate what you are looking for. This part of the process is crucial for everyone to do, even though the specifics of your list will be determined by the particular industry and niche in which your business operates.

For example, let’s say you’re a business selling skincare products. Your list might look something like this:

  • Inform potential customers about the company and the products for sale
  • Infographics on skin health and active ingredients in the products
  • Visual tutorial on product application
  • Customer reviews
  • Store for making purchases

With this type of information, the web designer you contact can have a grounded idea of how to turn your vision into a real website, and what skills and experience they can offer towards that vision.

This step requires a little bit of research. Take some time and browse the internet. Think about some services or products you use regularly. Check out their company websites on your desktop computer and your phone. For the websites that feel easy to use and immediately catch your eye, make notes of all the details and functions you like and don’t like. Nothing is too small or insignificant to write down. Some things to look for:

  • Color patterns
  • Functionality — where particular buttons, functions, and links are located
  • Desktop vs. Mobile versions of the website
  • How information is presented — infographics, text, etc…
  • Typography

With a list that contains this level of detail, any web designer or web design agency you speak with will have a firm grasp of exactly what you are looking for. They can use their experience and expertise to help synthesize your vision into a workable and realizable plan. With this information, prospective web designers can give you realistic feedback about what they can do, as well as which of your particular wants may or may not work.

When all is said and done, it all comes down to your budget. You can’t really get a good website without investing in it. The best web design companies and web designers aren’t cheap. But the thing is, a high-quality site pays for itself and more — there is a direct connection between profits and an effective web presence. Once you’ve come to terms with this reality you need to crunch some numbers.

The cost of a web design agency can vary wildly. Further, some work hourly and some on contract. While these details are important, it is more crucial for you to figure out how much of your overall budget you are willing to spend on your website. While of course, the biggest corporations spend millions of dollars on web design, you need to be realistic about your financial limits. This means doing some math and coming up with a web design budget. When talking with potential firms and designers, they will be able to explain what they are able to provide given what you are able to spend.

At this point, you have your lists. You know what you’re looking for and you know how much you can pay. Now all you’ve got to do is get in touch with the right people. On the sites that you particularly liked, reach out to the companies and find out which creative agency or web design firm they worked with. This should give you more than enough professional UI and UX design companies to speak to initially. At this point, the more you know about what you want, the easier it will be to determine which web agency or designer will be the right pick for you. A potential web designer should be able to tell you if they can provide what you’re looking for within your budget.

But maybe you’ve found a few options that would work — how do you decide which web design firm to go with? Consider their portfolios and previous work. You can ask for references and check in with their previous clients to hear about their experience. Discuss a time frame with potential web designers — are they going to get the project done in a timely fashion? And last but not least, calculate all of these aspects with the overall cost — which option is the best bang for your buck? When all is said and done, the right web designer should be an easy pick. So get organized, and start your search!

My name is Nik. I write about UI/UX, Web Design, and Branding. https://uxplanet.org/top-ui-ux-design-agencies-user-experience-firms-8c54697e290